Google Analytics It is a web analytics service provided by Google that allows website owners to track and analyze various aspects of their website's performance and user behavior. It provides valuable insights into how users interact with a website, which helps businesses and website owners make informed decisions to optimize their online presence. Key features and capabilities of Google Analytics include: Website Traffic Analysis: Google Analytics helps track the number of visitors to a website, including unique visitors, returning visitors, and pageviews. User Behavior Tracking: It tracks how users navigate through the website, their session duration, and the actions they take on specific pages. Traffic Sources: It provides information about where website visitors come from, including search engines, direct traffic, referrals from other websites, and social media. Conversion Tracking: Google Analytics allows tracking of goals and conversions, such as form submissions, produc...